Integrity Honor Excellence Quality
Integrity – We must be focused on the truth, the right way to do things, and what is best for the customer. We must be willing to admit mistakes we make, let our students know we made that mistake, and correct it so customers learn the right way to do things each and every time.
Honor – This is the foundation of the company – to exemplify the ultimate in ethical and moral behavior: to never lie, cheat, or steal; to abide by an uncompromising code of integrity; to respect human dignity; and to have respect and concern for each other. We will instruct and interact with customers with honor.
Excellence – We strive for continual improvement in self and service in order to propel the responsibly armed American further and to achieve greater accomplishment and performance for themselves and their community.
Quality – We provide an outstanding service that delivers a premium value to our customers. We take pride in providing high value products and services that we stand behind, which ensures customer satisfaction in their ability to protect themselves, family, and community.